Skip to content
Draft concept by Danilo Vicioso, not affiliated with Wellbel.
Let's chat

Every ad is shown in the feed. Switch the size:

No ad in this family at this stage. Pick another filter.

Wellbel

Sponsored · Exhibit 01 · Women Daily Start

Hair support for women 18 - 44, built by a physician.

Wellbel Women is a physician-formulated vegan supplement designed to support stronger, healthier hair growth from within. It is Vegan, Non-GMO, and Gluten Free, and you take 3 capsules once a day.

Start with Wellbel Women.

Wellbel Women
Stronger hair starts from within

WELLBEL.COM

Wellbel Women, from within

Shop Women
Format
Product hero
Persona
Women between 18 and 44 starting a hair routine
Reason to buy
Vegan and Non-GMO
Funnel stage
Middle of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A clean product shot with the age range and the physician-formulated line gives a woman her exact fit in one glance.

Tests. Whether a clear product-first hero with an age range beats lifestyle imagery for cold women audiences.

Wellbel

Sponsored · Exhibit 02 · Men Menu Card

Strong hair, zero compromise, for men 18+.

Wellbel Men is a physician-formulated, science-backed blend designed to promote healthy hair growth and nourish thinning hair. It is Vegan, Non-GMO, and Gluten Free, and made for men 18+ who want a simple daily routine.

Take 3 capsules once a day.

Built for men 18+

Wellbel Men

  • For men 18+
  • Formulated by a Functional Medicine MD
  • 3 capsules once a day
  • 100% vegan
Wellbel Men

WELLBEL.COM

Strong hair, zero compromise

Shop Men
Format
Menu-card split, product photo
Persona
Men noticing thinner hair and wanting a simple daily routine
Reason to buy
Formulated by an MD
Funnel stage
Top of funnel
Product
Wellbel Men
Lands on
Landing page

Why it should work. A menu-card layout lets a man scan four plain facts about Wellbel Men in seconds, with no hype to argue with.

Tests. Whether a spec-style card pulls better clicks from men than an emotional hook.

Wellbel

Sponsored · Exhibit 03 · Women Plus Chips

For perimenopause, menopause, and beyond.

Wellbel Women+ supports thicker, fuller, and stronger hair through perimenopause, menopause, and beyond. We recommend 3-6 months of consistent use to see results, so you can plan for the long game.

Daily, steady, and built for midlife.

Wellbel Women+
Thicker. Fuller. Stronger.
  1. 1Thicker
  2. 2Fuller
  3. 3Stronger

WELLBEL.COM

Wellbel Women+ for midlife

Shop Women+
Format
Product photo, ingredient chips
Persona
Women in perimenopause or menopause noticing thinner hair
Reason to buy
Consistency timeline
Funnel stage
Middle of funnel
Product
Wellbel Women+
Lands on
Landing page

Why it should work. Three numbered chips repeat the brand's own claim for Wellbel Women+ and set honest expectations on time.

Tests. Whether naming perimenopause and menopause directly lifts click-through against a generic women's hook.

Wellbel

Sponsored · Exhibit 04 · Subscribe Seal

Your daily hair routine, with savings built in.

Subscribe & save up to 20% on our physician-formulated hair supplements for men & women. Free U.S. Shipping on Subscriptions & Orders $75+. Before your monthly supply runs out, we send the next one.

No reordering needed.

Wellbel Men
Save up to 20% on all orders

Save up to 20% on all orders

Free U.S. Shipping on Subscriptions & Orders $75+

WELLBEL.COM

Subscribe and save on Wellbel

Subscribe
Format
Offer on product photo
Persona
Returning shoppers ready to put Wellbel Men on repeat
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Wellbel Men
Lands on
Landing page

Why it should work. The seal and the shipping line are the brand's own offer, shown over a Wellbel Men photo for people close to buying.

Tests. Whether the subscription saving converts warm visitors better than the free shipping threshold.

Wellbel

Sponsored · Exhibit 05 · Duo Collage

Shampoo and conditioner, made as a pair.

Wellbel Detox + Restore Duo is a dual system that supports scalp clarity, moisture retention, and frizz control. It carries 4.9 out of 5 stars, based on 196 reviews.

Balancing shampoo + hydrating conditioner.

Gelée Detox Shampoo

Gelée Detox Shampoo

Restorative Conditioner

Restorative Conditioner

Detox + Restore Duo

Detox + Restore Duo

Wash day, as a pair

Balancing shampoo + hydrating conditioner

WELLBEL.COM

Detox + Restore Duo

Shop the Duo
Format
Three-photo collage
Persona
Shoppers who want one shampoo and conditioner system
Reason to buy
Review proof
Funnel stage
Top of funnel
Product
Wellbel Detox + Restore Duo
Lands on
Landing page

Why it should work. A three-photo collage shows both haircare pieces and the pair, and the review count gives it credibility.

Tests. Whether haircare reviews open a new door into the brand for people who do not yet know the supplements.

Wellbel

Sponsored · Exhibit 06 · Three Month Photo

“After 3 months on Wellbel, my hair is noticeably thicker and growing much faster.”

That is what one customer wrote about Wellbel. We recommend 3-6 months of consistent use to see results. If you are unsatisfied for any reason, we will honor a refund within 90 days of the purchase date.

Don't judge it before the 3-month mark.

Wellbel Women
90-day money back guarantee

Three months. Then look.

WELLBEL.COM

Give it three months

Learn More
Format
Full-bleed photo
Persona
Women who want to read other customers before buying
Reason to buy
Money back guarantee
Funnel stage
Middle of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A real customer line plus the refund promise takes the risk out of waiting for the three-month timeline.

Tests. Whether a literal review hook out-pulls a brand-voice hook with the same photo.

Wellbel

Sponsored · Native 01 · Notes To Self

Notes I'd leave myself before starting a hair routine.

Take 3 capsules once daily. Motivation fades around week 2 to 3 for most people. This is normal. Plan for it. We recommend 3-6 months of consistent use to see results with Wellbel Women.

Consistency is key.

Wellbel Women

Notes

Notes for the first three months

  • Three capsules, once a day
  • Expect the dip around week 2 to 3
  • No judging before the 3-month mark
  • Consistency is key

WELLBEL.COM

Notes for your first months

Learn More
Format
Notes app over product photo
Persona
Women starting a daily hair routine who doubt they will stick to it
Reason to buy
Consistency timeline
Funnel stage
Middle of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A phone-notes layout reads like a personal reminder and gets honest about the dip people hit early on.

Tests. Whether honest expectation-setting works as a hook for cold audiences that distrust quick fixes.

Wellbel

Sponsored · Native 02 · Drug-Free Chat

Wait, is Wellbel a drug?

Wellbel Men is suitable for most adults 18 years and older who are not completely bald. We recommend consulting with your healthcare provider if you have any questions or concerns.

Questions welcome. Ask away.

Alex

Is it a drug? Asking for me.

Wellbel Men

No, Wellbel is formulated with natural ingredients and is 100% drug-free.

Fair. And how long until I notice anything?

WELLBEL.COM

Natural ingredients, 100% drug-free

Learn More
Format
Message thread with photo
Persona
Men curious about what is actually inside a hair supplement
Reason to buy
Formulated by an MD
Funnel stage
Top of funnel
Product
Wellbel Men
Lands on
Landing page

Why it should work. A text thread poses the question a man would really ask a friend and answers it in the brand's own words.

Tests. Whether an FAQ-style chat earns more qualified clicks than a product-first creative.

Wellbel

Sponsored · Native 03 · Women Or Women Plus

Which one is yours? Vote.

Wellbel Women is for women 18 - 44. Wellbel Women+ is for women in perimenopause & menopause. Both are physician-formulated vegan supplements designed to support stronger, healthier hair growth from within, so tap the one that sounds like you.

Not sure? Start with your age group.

Wellbel Women
Wellbel Women+

Women or Women+? Pick one

Wellbel WomenWellbel Women+

WELLBEL.COM

Women or Women+: pick yours

Shop Women
Format
Stories poll
Persona
Women unsure which Wellbel supplement fits their stage
Reason to buy
Formulated by an MD
Funnel stage
Middle of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A story-style poll makes the choice interactive and sorts shoppers into the right product by life stage.

Tests. Whether a poll format lifts engagement and the share of clicks that go to the matching product page.

Wellbel

Sponsored · Native 04 · Shower Shelf Roll

Shower shelf, Sunday evening.

Wellbel Detox + Restore Duo pairs a balancing shampoo with a hydrating conditioner, delivering targeted nutrients exactly where your hair and scalp need them most. It has 4.9 out of 5 stars from 196 reviews.

Your shower shelf, sorted.

Wellbel Detox + Restore Duo
RecentsSunday
evening
Edit

Shower shelf, finally sorted

WELLBEL.COM

Detox + Restore Duo, shower-ready

Shop the Duo
Format
Camera-roll share
Persona
People who save wash-day routines in their camera roll
Reason to buy
Review proof
Funnel stage
Top of funnel
Product
Wellbel Detox + Restore Duo
Lands on
Landing page

Why it should work. A camera-roll look feels like a friend's story and carries the review count without shouting.

Tests. Whether a casual shared-photo style beats polished product shots for haircare.

Wellbel

Sponsored · Meme 01 · Quick Fix Drake

Quick fix vs. the long game.

Hair grows in cycles that run on a timeline of months, not days. We recommend 3-6 months of consistent use to see results. Take 3 capsules once daily and let Wellbel Women do its work.

Pick the long game.

Quick fix vs. long game

Drake Hotline Bling meme about Wellbel

Quick fixes every other week

3-6 months of consistent use

Wellbel

WELLBEL.COM

Consistency over quick fixes

Learn More
Format
Meme template, product swapped in
Persona
Impatient hair-fixers ready to commit to a routine
Reason to buy
Consistency timeline
Funnel stage
Top of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. The Drake format sets an impatient habit against the brand's honest timeline in a joke people recognise.

Tests. Whether a humor hook about patience works as well as a product-first hook.

Wellbel

Sponsored · Meme 02 · Label Reader Meme

Fewer ingredients. Greater results.

Clinically formulated hair supplements that promote healthier, stronger hair for men and women. Wellbel stands for fewer ingredients and greater results. We keep the label short on purpose.

Read the label. Then read ours.

Me vs. the long label

Distracted Boyfriend meme about Wellbel

Fewer ingredients, greater results

Me, squinting at a very long label

A shelf of half-finished bottles

Wellbel

WELLBEL.COM

Fewer ingredients, greater results

Learn More
Format
Meme template, product swapped in
Persona
Label readers tired of long ingredient lists
Reason to buy
Fewer ingredients
Funnel stage
Top of funnel
Product
Wellbel Men
Lands on
Landing page

Why it should work. The distracted-boyfriend template sets the category's long labels against the brand's short-list promise, with no competitor named.

Tests. Whether a category-contrast joke earns more engagement than a benefit statement.

Wellbel

Sponsored · Meme 03 · Two Buttons Subscribe

The hardest choice of the week.

Subscribe & save up to 20% on our physician-formulated hair supplements for men & women. Subscribe & receive your supplements monthly, no reordering needed. Free Shipping in U.S. on Subscription.

Pick the one that reorders itself.

Buy once or subscribe?

Two Buttons meme about Wellbel

Buy once

Subscribe & Save 20%

Me, deciding about my hair

Wellbel

WELLBEL.COM

Subscribe & Save 20%

Subscribe
Format
Meme template, product swapped in
Persona
Shoppers weighing a one-off order against a subscription
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A light decision meme gives warm shoppers the subscription offer at the exact point they hesitate.

Tests. Whether humor at the decision point moves subscription starts better than a plain offer banner.

Wellbel

Sponsored · Meme 04 · Brain Levels Routine

Which level of hair patience are you?

Your hair grows in cycles, and those cycles operate on a timeline of months, not days. Take 3 vegan capsules, once daily. Consistency is key: visible results typically appear within 90 days.

Level four wins.

Level four is patience

Expanding Brain meme about Wellbel

Hoping for overnight results

Switching products every week

Three capsules, once daily

Three capsules daily for 3-6 months

Wellbel

WELLBEL.COM

Four levels of hair patience

Learn More
Format
Meme template, product swapped in
Persona
Women in midlife who have tried many fixes and lost patience
Reason to buy
Consistency timeline
Funnel stage
Top of funnel
Product
Wellbel Women+
Lands on
Landing page

Why it should work. The expanding-brain format walks the viewer to the brand's honest message that results take months.

Tests. Whether a four-step joke carries a timeline message as well as a direct statement.

Wellbel

Sponsored · Meme 05 · Less Is More Sign

Change our minds: less is more.

We believe less is more. Wellbel stands for fewer ingredients and greater results, formulated by a Functional Medicine MD and made in a GMP Certified Facility & Third-Party Tested.

Learn why we believe less is more.

Less is more. Change my mind.

Change My Mind meme about Wellbel

Fewer ingredients beat longer labels

Wellbel

WELLBEL.COM

Why we believe less is more

Learn More
Format
Meme template, product swapped in
Persona
Skeptics of long-label supplements, open to a debate
Reason to buy
Fewer ingredients
Funnel stage
Top of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. A debate-table meme turns the brand's less-is-more belief into a conversation starter.

Tests. Whether an opinionated hook draws more comments and clicks than a neutral claim.

Wellbel

Sponsored · Meme 06 · Gru Plan Dip

Step four should not be quitting.

Motivation fades around week 2 to 3 for most people. This is normal. Plan for it. We suggest taking Wellbel Men for at least 90 days to start seeing noticeable results.

Expect the dip. Keep going.

Expect the dip

Gru's Plan meme about Wellbel

Start Wellbel Men

Take three capsules daily

Quit when motivation dips at week 2 to 3

Quit when motivation dips at week 2 to 3

Wellbel

WELLBEL.COM

Expect the dip, keep going

Learn More
Format
Meme template, product swapped in
Persona
Men who start supplements and drop them after a few weeks
Reason to buy
Consistency timeline
Funnel stage
Middle of funnel
Product
Wellbel Men
Lands on
Landing page

Why it should work. The Gru plan twist names the exact moment people quit and turns it into advice from the brand.

Tests. Whether naming the drop-off point improves retention-style engagement among men.

Wellbel

Sponsored · Meme 07 · Buff Doge Standards

Short on mystery, long on standards.

Wellbel is Vegan, Non-GMO, and Gluten Free, made in a GMP Certified Facility & Third-Party Tested. Wellbel Women is a physician-formulated vegan supplement designed to support stronger, healthier hair growth from within.

GMP Certified Facility & Third-Party Tested.

Strong standards, short list

Buff Doge vs. Cheems meme about Wellbel

Vegan, Non-GMO, Gluten Free

A bottle of mystery ingredients

Wellbel

WELLBEL.COM

Vegan, Non-GMO, Gluten Free

Shop Women
Format
Meme template, product swapped in
Persona
Ingredient-conscious shoppers who check standards first
Reason to buy
Vegan and Non-GMO
Funnel stage
Middle of funnel
Product
Wellbel Women
Lands on
Landing page

Why it should work. The buff-doge contrast puts the brand's standards on one side and an unnamed unknown on the other.

Tests. Whether a standards-led meme reaches clean-label shoppers who skip product-first ads.

Wellbel

Sponsored · Meme 08 · Wash Day Tuxedo

Plain wash day vs. Duo wash day.

Inside the Duo, Restorative Conditioner is a physician-formulated, color-safe cream, designed to strengthen, hydrate, and revive shine for all hair types without weighing it down. The Duo has 4.9 out of 5 stars from 196 reviews.

Based on 196 reviews.

Plain wash day, meet the Duo

Tuxedo Winnie The Pooh meme about Wellbel

Regular shampoo and conditioner

A balancing shampoo + hydrating conditioner

Wellbel

WELLBEL.COM

Wash day, upgraded

Get the Duo
Format
Meme template, product swapped in
Persona
Shoppers ready to upgrade their shampoo and conditioner
Reason to buy
Review proof
Funnel stage
Bottom of funnel
Product
Wellbel Detox + Restore Duo
Lands on
Landing page

Why it should work. The tuxedo meme makes the upgrade from plain to the Duo a joke, with the review count as the closing proof.

Tests. Whether a light upgrade meme closes warm shoppers on the Duo better than an offer banner.

Photography and product names belong to Wellbel. Every ad lands on a page in this package. Memes use real, recognizable templates with Wellbel product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.